E-Newsletters and Blogging are new to me. The challenge is how to make them informative and entertaining, and timely.  Double entendre is intended here:  Not only should Blogs and Newsletters be relevant, but you should receive them at the right time.  And here my attention shifts to the E-Newsletter.

The first three editions of The Palette Keeper (my E-Newsletter) got sent out faithfully on the first of the month.  Gradually, the number of subscribers who actually opened it declined.  I read those statistics--do you?  Last month, due to a vacation, the newsletter was sent a couple days early, and readership almost doubled.  Naturally, today I issued the November Palette Keeper a couple days early just to see if readership stays high. Besides, it's about scarey things just right for Halloween.

Are people just too busy on the first day of the month?  Too swamped with all kinds of email?  What are your ideas on sending--or receiving--monthly newsletters?

Update:  Apparently it doesn't matter when the newsletter goes out, or maybe Halloween undid my plan!