So, you read my prior blog 3 Fun Tips to Make Your Blog Better and you’ve begun collecting great advice and examples in your folders. You are looking at blogs critically, deciding what makes a blog compelling. Following, are some blogging habits I appreciate (do these ring any bells with you?):
Integrated blogs: An integrated blog is part of the website. Graphic design is the same, giving both blog and website a uniform, professional look. It is true that some blogging platforms are more versatile than others, but when reading an integrated blog, your visitor never leaves your website (unless following out-bound links.) Visitors who stay on your website are more likely to browse around to see what else you has to offer. Don’t let your visitors wander off.
Out-bound links that open a new page: Too often, I follow interesting links only to lose track of the original fascinating website/blog that is full of so much valuable information. Choosing the option to open a new page (or window) for your out-bound links keeps your site available to the viewer. If a viewer likes, and doesn't lose, your site, he is more likely to bookmark it and be a return visitor.
Out-bound links that are explained: Do you like to know where you are being sent and why? Most people appreciate an explanation in the text or in one of those little balloons that opens when you hover over a link.
Blogs that give me the whole enchilada: My attention span is short. I will read a continuous blog. I will abandon a blog that gives me one enticing paragraph and then says, “click here to read more.” If you get irritated by that, don't inflict it on your readers.
A story with the painting: We all love a good story, and a good story makes a painting and the artist memorable. Such websites and blogs are more likely to get bookmarked and stay bookmarked. Aspire to be as interesting, and spend time examining their paintings and writings. These artists know how to build a good on-line following.
Titles that define the subject: Time is short. You are looking for information and the title will determine whether or not you read the article. Cute or cryptic titles get passed over. Probably, search engines pass them over, too.
If your paintings are your vision, your blog is your voice. Be clear and true.